Sal is an entrepreneur based in Los Angeles that specializes in wellness, holistic medicine and living a balanced and healthy life full of positivity and light. Besides his e-commerce store, he also posts daily, weekly and monthly readings of the zodiac signs with tarot cards on YouTube.

Sal was an Italian and French pastry chef who turned into a "reader" while he was running his own bakery. He called himself the living version of the Joanne Harris novel, "Chocolat." He found his drive to spread love, joy and light through his passion of reading tarot cards. He remains inspired by creation, whether that be through merchandise or content creation, he draws his fire from his heart.